Professor Whyte emphasises the importance of project leadership in navigating the complexities of the construction industry.
The greater level of technical design required pre-planning application submission will change the cashflow profile of many projects..Platforms solution.
Open and shared information is integral to the platforms approach: across projects and across sectors..Weight on upfront design is made viable by the digitised process: automated design and updates speed up the process and have delivery ‘built in’..Complete and integrated design to prove compliance at the earliest stages..
However simplified, this is still construction, and the process still involves big data.However, the digital library can mobilise this wealth of data available.
No longer overwhelming, it becomes easy to manage and utilise.
Designers can consider the most complex and vast strands of data and options immediately and simultaneously..Important decisions must be based on evidence, and we have to build a shared understanding of the problem and an agreement on the best solution throughout the process.
Then at the end of the process, we produce a detailed but understandable account explaining why the proposed solution is the best.To do this with maximum effect we adopt an integrated design approach and use the latest digital construction technologies..
It is the fundamental similarity between complex projects that led us to develop a method that is at once systematic, probing and analytical, and open and engaging in a way that both stimulates and supports a team’s creativity.. We realised that reaching the most efficient version of the most effective solution to their problem in an iterative and collaborative way, is what would truly deliver value to our clients.As design becomes an increasingly automated activity, our role has been to develop a robust framework that focuses on organising the creative steps in the overall design process that are not easy to automate.